Distinguished Professor & Marketing Leader

Transforming Digital Marketing Education & Strategy

19+ Years of Excellence in Marketing Leadership & Academic Innovation. HOD - Digital Marketing & Communication at GIET University.

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Professor Biography

Dr. Ratan Patra

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Bridging Academia and Industry Through Digital Excellence

With over 19 years of enriched experience, I serve as the Head of Department for Digital Marketing and Communication at GIET University. My journey has been a blend of corporate leadership and academic innovation.

As a Professor

Dedicated to nurturing diverse student groups, aligning personal growth with academic excellence through experiential learning.

As Head of Digital Marketing

Leading comprehensive digital strategies, empowering teams with state-of-the-art tech and data-driven initiatives.

Professor Ratan Patra
20+Years of Experience
8Research Publications
7+Companies Served
PhDAcademic Degree
Professional Journey

Experience

December 2017 - Present (8 years 2 months)

HOD - Digital Marketing & Communication (Professor)

GIET University Gunupur · Gunupur, Odisha, India

  • Provide mentorship to diverse student cohorts, fostering both individual wellbeing and academic excellence.
  • Employ a variety of pedagogical techniques, including lectures, group discussions, and hands-on demonstrations, tailored to optimize both individual and group learning experiences.
January 2017 - December 2017 (1 year)

Head Of Marketing & Communications

Trishna Group · Bhubaneshwar Area, India

  • Lead the entire marketing and sales team, devising strategies and setting performance targets to drive business growth.
  • Coordinate media partnerships, branding initiatives, and advertising campaigns, managing budget allocations and product promotions.
July 2016 - December 2016 (6 months)

Marketing Management (Senior Sales and Marketing Professional)

Spaze Towers Pvt. Ltd. · Gurgaon, India

  • Strategically manage channel partnerships to maximize sales performance and drive business growth.
  • Architect and execute comprehensive marketing strategies, setting ambitious yet achievable targets for the team.
July 2014 - June 2016 (2 years)

Marketing Management (Senior Sales and Marketing Professional)

Supertech Limited · Gurgaon, India

  • Consistently monitor and engage channel partners, enhancing their sales funnel management.
  • Actively participate in client meetings and represent the company at corporate events.
April 2009 - July 2014 (5 years 4 months)

Marketing Management (Sales and Marketing Manager)

Unitech Limited · Gurgaon, India

  • Spearhead project planning and promotional activities for ATL and BTL strategies.
  • Drive both direct and channel sales by implementing effective strategies and building robust channels.
2008 - 2008 (less than a year)

Internship Trainee (Management Trainee)

Bharti Airtel · Gurugram, Haryana, India

  • Engage in comprehensive training focused on Value Added Services (VAS).
  • Learn and assist in ARC (Airtel Relationship Center) Management.
July 2003 - March 2007 (3 years 9 months)

Sales And Marketing Specialist (Marketing and Operations Executive)

Siddheswar polymers · Odisha, India

  • Identify and analyze target markets to align marketing strategies with evolving demands.
  • Organize and manage promotional events to boost brand visibility and market presence.
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Qualifications

Education & Certifications

Doctor of Philosophy - Ph.D

Customer Expectations and Futuristic Trends

GIET University Gunupur

January 2019 - November 2025

Master of Business Administration (M.B.A.)

Marketing & IB

University of Mysore

2007 - 2009

PGPM / PGDBM

Marketing & IB, Marketing/International Business

K.R. Mangalam University

2005 - 2007

Real Estate Management

Real-estate Marketing and Communication

REDCO-RIRM-ACRI, HARYANA

2010 - 2011

Bachelor's of Science (Hons)

Physics

FM University

2000 - 2003

Research & Insights

Featured Publications

Suspect to Customer Journey of a Real Estate Buyer in India-An Effective Lead Management Process that Driving the New Generation Sales and Marketing: A Case Study of an Indian Real Estate Developer

National Journal of Real Estate LawMay 15, 2025

This paper explores how a structured lead management process improves sales and marketing outcomes in the Indian real estate sector. Through a qualitative case study approach, we integrate theoretical models with practical insights to map the transition of a real estate buyer from a suspect to a confirmed customer.

Show publication →

The Impact of Urban Greening on Residential Real Estate Development in Bhubaneswar, Odisha, India

BPAS PublicationsJul 31, 2024
Scopus
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Triskaidekaphobia: The Role of the Dreaded 13th Floor in Shaping Investment Preferences in the Indian Residential Real Estate Market

National Journal of Real Estate LawFeb 12, 2024
Show publication →

Numerology and Real Estate Investment: A Study of Superstitions and Beliefs among Indian Investors

Sinop University & KCC Institute of Legal and Higher EducationDec 1, 2023
ISBN 978-93-94795-91-4

The Urban Tapestry: Unraveling Cultural Threads in Real Estate Choices in Gurgaon, Haryana, India - A Literature Review

ScopusOct 30, 2023
Scopus
Show publication →

Revitalizing Real Estate Professionalism: Assessing the Impact of RERA on Channel Partners in India

ScopusOct 25, 2023
Scopus

IMPACT OF COVID19 ON THE GROWTH OF INDIAN AND ODISHA'S ECONOMY IN REFERENCE TO REAL ESTATE SECTOR

International Research Journal of Management Sociology & HumanitiesApr 22, 2022
UGC

Effect of Covid 19 on Customer’s Buying Decisions in the Real Estate Sector

INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWSAug 23, 2021
UGC

M-LEARNING " THE DIGITIZATION IN HIGHER EDUCATION"

PRAYAS - The Annual Techno-Social Magazine (Volume 5)Apr 11, 2018
Expertise

Professional Skills

Top Skills

Digital Marketing
Digital Strategy
Mentoring

Digital Marketing & Strategy

Content Marketing
SEO
Institutional Branding
Admissions Strategy

Professional Certifications

Real-estate Management

REDCO-RIRM-ACRI, HARYANA · 2011

ISO 9001 Master - Quality Certification

SkillFront · 2022
Connect

Get In Touch

Contact Information

"I am always open to discussing new academic collaborations, digital marketing strategies, or speaking opportunities."

Institution

GIET University

Location

Bhubaneswar, Odisha

LinkedIn Profile ResearchGate